Apple Computer- 1998: The Year of Thinking different

"A DVD sampler"

Apple Computer needed a DVD disc that highlighted all of the advertising, collateral, package design and corporate videos since the launch of the Think different campaign at the start of 1998. This DVD not only is a portfolio piece of the excellent work that was produced but is also used to show off the DVD capabilities of the new Macintosh computers.

A simple interface was designed so that viewers could easily navigate through the categories to view broadcast TV spots, corporate videos and still imagery from collateral and other advertising. Over 100 pieces of content are contained on this DVD disc making this one of the most complex navigation structures of a DVD to date.

The management and creative for the project was accomplished by CKS Pictures who worked directly with Steve Jobs at Apple for approvals. The DVD encoding authoring and production for this piece was done at 12CM in Mt View, CA..

Creative Team:

• Senior Producer: Jon Bender
• Creative Director: Jim Vandegrift
• Art Direction: Gustav Fjelstrom
• Motion Graphics: Dave Skuratowicz
• Programmer: Lance Mendelow (12CM)
• Production: Chris Carter (12CM)

* Special Thanks to Erik Corrigan