JonBender
product developer

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SKILLS
product Idea:
  1. Create a concept from scratch or help improve an existing idea.
research:
  1. Market Research: Determine market need, pricing, and expected longevity.
  2. User Group Study: Identify a target group of users and their specific needs.
  3. Technology Review: Define based on current state of the technology.
product definition:
  1. Product Naming: Develop a memorable product name to resonate with the target
  2. Product Specification: Includes functionality, concept, price and market review.
  3. Trademark: Register brand and product trademarks.
  4. Website Registration: Register appropriate product and brand domain names
  5. Branding and Identity: Product Logo, branding, identifying marks and style guide.
sourcing, manufaturing &development:
  1. Select the best and most appropriate team to produce the product
  2. Project Management: Provide the “Glue” that sticks all of the parties together and enables clear communication regardless of location or language.
product design:
  1. Industrial Design: Work directly with industrial designers overseas or in the USA
  2. Coordinate with the manufacturing partners.
  3. User Interface Design: Create an easy UI solution targeted to the end user.
development:
  1. Developer Support: Oversee and ensure that product definition goals are met.
  2. QA and testing: Evaluate the product to ensure the best possible delivery.
marketing and advertising:
  1. Product Photography: Take photographs or make 3D renderings for all materials
  2. Sell Sheets: Create sales sheets and promotional materials.
  3. Marketing web site: Produce marketing sites to promote the product to buyers.
  4. Advertising: Plan, Create and implement Ad Campaigns for print, web or TV.
package materials:
  1. Package Design: Create the best and most appropriate package.
  2. Packaging Artwork: Design based on our product identity, branding and users.
  3. User Manual: Write a comprehensive and easy to follow user manual
  4. Other Materials: Create other materials (registration cards, guides, etc.)
production:
  1. Final Production QA: Supervise the production line to ensure quality standards.
  2. Shipment and Logistics:  Ensure that the product is successfully delivered.
follow-up, support and evaluation:
  1. Sales Support: Train and support the sales and technical support staff.
  2. Evaluation: Make changes or modifications based on user & market feedback.
  3. Modify and Update: Modify and update the product as needed.
bio

skills

employment education teaching portfolio contact
© 2008 All content contained within in is the intellectual property of Jon Bender and SuMaWah LLC, San Jose CA, All Rights Reserved Worldwide. Product Concepts, Design and marketing materials are the Intellectual property of SuMaWah LLC. The Spectare and WhereWolf name and logo are registered trademarks of SuMaWah. Portolio samples include US Patented designs..